Create a Feedback Loop for Book Marketing

For sixty millenniums, civilization has exchanged information by word of mouth. Ideas rise and fall in discussion where messages are repeated again and again with others until a generally held belief is developed. Little has changed, except the method of talk. Whether you are promoting a book or tube of toothpaste, the name and message must be repeated, and if you control a small group of messages about your book, you can build a feedback loop that will drive its popularity.

Any experienced author knows that few members of the media provide original book coverage. For a variety of reasons, reporters digest the media kit and whatever information is available on the newsfeeds and repackage the existing information as a fresh offering for their audience. They are echoing the available feedback and, most specifically, the message your media kit presents. When fresh material appears, you get to choose what…